Today's mobility is unsustainable, inefficient and inconvenient. The underlying problem is that mobility service providers do not have holistic data available on how everyday urban mobility works. Without a clear picture of actual demand, urban mobility is heading towards total gridlock and collapse. MOTIONTAG creates truly connected mobility in a coordinated manner and connects existing silos through a software solution. Using machine learning on smartphone sensors it can be detected when, where, why and how people use transport services. This way MOTIONTAG brings intelligence to urban mobility and helps stakeholder from the transport industry understand their customers' behaviour, optimise existing systems and create new and user-centred mobility experiences.