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Workshop: Stay on Track: Lean Metrics for Startup Founders


  • Christian Klang
    Hochschule für Wirtschaft und Recht Berlin/Berlin School of Economics and Law, Entrepreneurship Education

Where and when

10:30 am - 12:00 pm
Deutsche Telekom's Representative Office, BRATISLAVA

In case you want to take part, you need to register below and have a valid ticket for Incubator & Accelerator Day (or SUN X Ticket).

Introduction: Building a new new product or service is hard work. But how do you know it’s successful when you don’t have revenue yet? Key Metrics help you to focus on the most important aspects of your business, prioritise and optimise development.

Details: People say “measure what matters” - be it in retail, subscriptions, licensing, or service businesses. Of course shareholders and creditors want to see the numbers. Every founder should be able to say whether the startup is on the right track. This hold true for NGOs and solopreneurs (content creators or freelancers) as well. In this workshop we’ll discuss a wide range of metrics you could use for your business, depending on your revenue model.

Takeaways: Learn how evidence-driven product and service development works (Validated Learning), set operational goals and prioritise your startup development. We will be using the Startup Cockpit (by Prof. Dr. Sven Ripsas) and try out some Key Metrics. Sharpen your operational focus, make priorities and build a Startup Cockpit for your own startup.