Berlin-based Business Designer Felix Scharf is part of the Volkswagen Group IT Innovation Team called Ideation:Hub, in particular leading the Business & Startup Innovation Program. Connecting new mobility, digital services and smart city topics within the organization, he and his team develop solutions for urban challenges focusing on new business models and ecosystem extension through research cooperations and strategic partnerships.

He holds degrees in Business, Sociology, Psychology as well as in Media Science. His expertise in urban development and business model innovation brought him to the Volkswagen Group in 2008.