Indoor gardening can be a great way to improve well-being and to support a healthier and circular lifestyle. But for this to happen, we need to radically change the possibilities around indoor gardening. 

We exist to rethink and craft solutions that simplify indoor gardening and push the boundaries of what it means today. We do this by offering great products and a digital experience platform that provides a seamless customer journey from inspiration to product purchase.

We are building a global movement based on a community of connected and passionate indoor gardeners. Together we will change the places we live in into green, healthy and joyful environments.