DRIVE. Volkswagen Group Forum
The first organic insect snack in Europe
In the begin of 2017 we developed the first organic insect snack. The biggest challenge was to find out “how big is the acceptance for insect products in the western world”. The benefits for the consumption of insects are the small amount of greenhouse gases and the diverse positive health effects for the consumer. In tests with more than 800 potential customers, could we find out that more than 80% of the subjects accept our insect products. The next big challenge is to bring the snacks into the German Market. In the mid of July you can buy our snacks in 59 organic stores in Germany.