What is the problem you are solving?
Customers visit kaputt.de with their broken product (our pilot was smartphones). Our site guides them through the options they have based on three pillars. First repair guides (find, create, link, rank), second professional repair services (find, choose, rank) with fixed Prices and third alternatives: disposal/exchange of old or purchase of a new product.

What is unique about your solution?
As the end of the life cycle Amazon we cover the full customer journey. The content part is genius because it serves as a traffic generator.