ImmersiveM by ARVRtech
ImmersiveM is an intelligent platform for fast creation and deployment of AR/VR powered marketing campaigns utilising Artificial Intelligence (AI) and Machine Learning (ML).
What is the problem you are solving?
Apps are expensive, take a long time to develop, and should fit multi platforms: AR and VR applications are mostly developed on a custom basis which leads to long time-to-market and high costs. Typical application cost is between $5000 to $200,000 and takes from 1 to 10 months to develop with diverse expertise involved. Also, it is necessary to support a wide spectrum of platforms (AR/VR HMDs, smart phones, PCs, OSs).
Also, marketing campaigns need to evolve constantly so that companies drive revenue and growth. Augmented and Virtual Reality technologies offer the opportunity to create rich, immersive and deeply engaging experiences for consumers which are revolutionising the marketing. For example, in study from November 2016 Nielsen and YuMe presented a campaign across three formats— traditional 2-D, flat 360-degree video and true VR —found that VR prompted a 27% higher user reaction and kept them engaged for 34% times longer.
What is unique about your solution?
There are two unique aspects about our proposal: The creation of AR/VR AI powered platform for marketing involves a very diverse set of expertise and we have managed to form a reputable team addressing all the areas which are important in achieving the goals – entrepreneurs, data scientists, modellers, content creators, marketing specialists and high-calibre developers.
Currently, there is no marketing platform with integrated AR/VR support available on the market. Platforms like instaVR, Aurasma or Blippar offer general application creation capability only with limited feature set in the produced applications. The ImmersiveM platform goes two steps further, firstly focusing on the marketing vertical adding intelligent campaign structure such as Artificial Intelligence support as well as the application (or campaign) template concept enabling sophisticated applications to be rapidly built.