Matthias founded ValueTech Network, an online magazine all about consumer electronics, back in 2010 – after working eight years for a federal scientific institution, researching food safety and pharmacy. The affiliated YouTube channel ValueTechTV became the largest one specialized on digital camera reviews in D-A-CH region.

Since 2015 Matthias is also working as a consultant for YouTube SEO and Blogger/YouTuber relations, already consulted major IT companies, insurances and banks in Germany.