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A Frugal Future: Why Frugal Innovation Holds the Key to Success in the Post-COVID World


  • Prof. Dr. Rajnish Tiwari
    University of Applied Sciences | Hamburg University of Technology (TUHH), Professor for Business Administration and Global Innovation, Center for Frugal Innovation Hochschule Fresenius

Where and when

8:35 PM - 8:50 PM
Deutsche Telekom's Representative Office, Main Stage

Long-term megatrends affecting the global society as well as the recent global developments point to a world that is increasingly beset with aspirations-driven growth in consumption in the global South, need for financial austerity in the advanced economies, and depleting natural resources worldwide. Companies and startups that can innovate high-quality solutions while minimizing use of resources and enhancing affordability (“frugal innovation”) will enjoy significant competitive advantages in comparison to those who refuse to leave the conventionally-trodden innovation pathways.