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Follow the Customer: How This Simple Approach Led to True Innovation


Where and when

4:05 PM - 4:20 PM
Deutsche Telekom's Representative Office, Main Stage

Aiga Senftleben, co-founder and managing director of the fintech startup Billie, explains how - inspired by the request of a long-time customer - the team took the leap to significantly transform the product offering. She openly shares her failures in the process, illustrates the challenges that arose, how a mindset of continuous innovation and customer centricity informed the company’s decision making, and how the team ultimately managed to convince investors of their new vision.