How consciousness on real purpose can drive the success of sustainable food startups
Where and when
1:00 pm - 1:20 pm
Although everybody in marketing talks about purpose and sustainability today, lot of food companies are not really driven by that. Their main purpose is to maximize only profit. To become a real purpose driven brand you need to raise the consciousness of the people within the company. Patrick Fransen - entrepreneur and investor shows us an example how to do that successfully.