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How consciousness on real purpose can drive the success of sustainable food startups

Where and when

1:00 pm -1:20 pm
Microsoft Atrium

Although everybody in marketing talks about purpose and sustainability today, lot of food companies are not really driven by that. Their main purpose is to maximize only profit. To become a real purpose driven brand you need to raise the consciousness of the people within the company. Patrick Fransen - entrepreneur and investor shows us an example how to do that successfully.